American Studio’s Mission:
  • To be a “fashion leader”, not a “trend follower”.
  • To build brand loyalty by providing superior quality and exceptional value with every purchase.
  • To combat “boring” products by bringing fashion and style to everything we make.
  • To facilitate corporate growth by entering product categories where we can make a difference.
  • To conduct business with integrity
For The Consumer:
  • To provide forward-thinking products that allow people to be better organized at school, at work, at home and at leisure.
  • To offer the consumer an ever-changing selection of fashionably designed “accessories for life”.
For The Retailer:
  • Provide best-quality, value-priced product that helps our retail partners improve their margins, increase sell-throughs, and build customer loyalty.
  • Translate trends into saleable concepts and products.
  • Offer fashion-forward product in themed collections, easy for the buyer to merchandise and for the consumer to purchase in multiples.